Extra : Advertisement analysis_Seo Eun Su
As the marketing power of on-line is growing bigger and bigger, there are diverse type of advertisements trying to catch consumer's eyes and ears. However, I found that there are also problematic add that should be banned and even need to be punished by law. One of them is a type of ads that sexualize young women. The advertisement I chose is from a Chinese mobile game called 'How to be a King.' It was mainly presented shortly through YouTube before a consumer plays a clip he or she wants to watch. This game is a story of a young man trying gain money and power through adventure, and finally being a king of nation. The Problematic part is that it shows young girls undressing themselves in front of the player. Although the main story and the actual game tactic has nothing to do with those female characters, the advertisement concentrates on naked girls' body in the short 15 second part that is shown to every YouTube users. It is clearly intended to allure t